Marketing & Sales
All topicsWhat to Say When a Customer Says Your Price Is Too High
When a customer tells you your price is too high, what should you say? Here's how I'd handle price objections, when to offer alternatives, and why discounting isn't always the answer.
Cost Per Lead vs. Cost Per Customer: What Service Businesses Should Actually Track
Cheap leads don't necessarily mean profitable marketing. Here's how to calculate what you're really paying to acquire a customer, compare lead sources, and know what you can afford to spend.
How to Calculate Your Estimate Close Rate (and What It's Really Telling You)
Learn how to calculate your estimate close rate, what the number actually tells you, and why a higher close rate is not always better. This article breaks down how to measure sales conversion in a service business and how to tell whether the jobs you're winning are actually worth winning.
Google My Business Optimization for Window Tint Shops: How to Rank Better and Get More Leads
Most window tint shops treat their Google Business Profile like a listing. Here’s how to optimize the parts that actually help you rank, build trust, and turn more local searches into booked jobs.
Google Just Put AI Inside Your Business Profile. Window Tint Shops Should Pay Attention.
Google is building AI directly into the tools customers already use to find, compare, and choose local businesses. For window tint shops, this is not about letting AI write generic posts. It is about using AI to clean up your Google Business Profile, understand your reviews, improve your content, and make your shop easier to trust. And no, you are not getting penalized just because you used AI.
Your Google Business Profile Is Content, Not Just a Listing
Most tint shops think of Instagram, TikTok, and YouTube as content, but treat Google like a static listing. That is a mistake. Your Google Business Profile is one of the most important content channels your shop has because customers are already comparing you there.
Google AI Mode Is About to Test Your Service Business
Google AI Mode and AI agents are changing how customers find, compare, and contact service businesses. But the real opportunity is not just buying another AI tool. It is making your offer, website, CRM, follow-up, and sales process clear enough to be found, trusted, and chosen.
How to Stop Guessing and Find Your Best Lead Sources
Your marketing should not feel like roulette. The businesses that grow are usually not doing more. They are getting better at the few lead sources that consistently bring the right customers.
Why “I’ll Send It Later” Is Costing You Sales (Service Business Lesson)
Most companies were saying, “I’ll send it later.” That’s where they lost the job.
The Easiest Growth Lever Most Service Businesses Don’t Use
Most service businesses already have a growth lever available to them. It’s free, it doesn’t require more leads, and it doesn’t add complexity. This post breaks down why intentional follow-up, done the right way, often outperforms chasing more volume—and how small shifts in attention can create outsized results.
More Leads Isn’t the Lever. Depth Is.
Most service businesses don’t have a lead problem. They have a depth problem. Chasing more calls and quotes often adds noise instead of growth. This post breaks down why going deeper with existing demand usually converts better than adding more at the top of the funnel.