Pricing & Profit
All topicsWhat to Say When a Customer Says Your Price Is Too High
When a customer tells you your price is too high, what should you say? Here's how I'd handle price objections, when to offer alternatives, and why discounting isn't always the answer.
Cost Per Lead vs. Cost Per Customer: What Service Businesses Should Actually Track
Cheap leads don't necessarily mean profitable marketing. Here's how to calculate what you're really paying to acquire a customer, compare lead sources, and know what you can afford to spend.
How to Price Window Tint Jobs: Labor, Materials, Overhead, and Profit
Pricing a window tint job isn't just square footage or what the shop down the street charges. Here's how to account for film, labor, waste, overhead, and profit so you know what each job needs to earn.
How to Calculate Your Estimate Close Rate (and What It's Really Telling You)
Learn how to calculate your estimate close rate, what the number actually tells you, and why a higher close rate is not always better. This article breaks down how to measure sales conversion in a service business and how to tell whether the jobs you're winning are actually worth winning.
Still Charging 2015 Prices? Here's What That's Costing Your Business
The cost of running a business keeps rising, but plenty of owners are still charging prices they set years ago. Here's what that does to your profit, why raising prices matters, and the advantage newer businesses have.
How Profitable Is a Window Tint Business? The Numbers That Matter More Than Revenue
A window tint business can generate strong revenue and still not be a great business for the owner. Here are the numbers and questions that give you a clearer picture of profitability.
The Number a Window Tint Shop Owner Should Know Every Day
A window tint shop owner does not need to stare at a P&L all day, but they should know the daily number: what is booked, what came in, what payroll costs, and whether the week is on track.
How to Run a Profitable Service Business in a Small Market
Many service businesses in small markets believe they need to offer more services just to survive. In this clip I explain why reducing overhead and simplifying your business can often be the smarter strategy.
Pricing for Survival Is Why Businesses Burn Out
Many service businesses stay busy but still burn out. This post breaks down why pricing based on “what you can get” quietly caps profitability, how survival pricing feels logical in the moment, and why sustainable pricing is the difference between staying booked and building a business that lasts.