Keeping Secrets Is a Loser Strategy in Service Businesses
This clip is from a talk I gave in 2017, but the idea has only become more relevant since.
In service businesses, keeping information hidden feels protective, but it usually creates friction, inconsistency, and slow execution. Real advantage comes from owning your process, sharing it clearly, and executing it better than anyone else.
Secrecy isn’t the moat. Execution is.
Pricing for Survival Is Why Businesses Burn Out
Many service businesses stay busy but still burn out.
This post breaks down why pricing based on “what you can get” quietly caps profitability, how survival pricing feels logical in the moment, and why sustainable pricing is the difference between staying booked and building a business that lasts.
Why Service Businesses Stall Even While They’re Growing
Many service businesses keep growing on paper, but still feel stuck.
This post looks at why growth can stall even when revenue is up, how business identity quietly shifts over time, and why progress requires intentional changes instead of repeating what used to work.
The Easiest Growth Lever Most Service Businesses Don’t Use
Most service businesses already have a growth lever available to them. It’s free, it doesn’t require more leads, and it doesn’t add complexity. This post breaks down why intentional follow-up, done the right way, often outperforms chasing more volume—and how small shifts in attention can create outsized results.
More Leads Isn’t the Lever. Depth Is.
Most service businesses don’t have a lead problem. They have a depth problem. Chasing more calls and quotes often adds noise instead of growth. This post breaks down why going deeper with existing demand usually converts better than adding more at the top of the funnel.
Cutting Isn’t the Risk. Not Reinvesting the Time Is.
Many service business owners know they should cut low-margin work, but they don’t feel like they can afford to. This post looks at why cutting isn’t the real risk, and how failing to reinvest the freed-up time is what actually keeps businesses stuck.
Having More Options Is the Problem (Not the Advantage)
Many service business owners aren’t stuck because they lack options. They’re stuck because too many options compete for attention, slow decisions, and quietly add complexity.
Addition by Subtraction: Why Most Service Businesses Don’t Need More Ideas
When a business wants to grow, the instinct is almost always to add. A new service, a new offer, another tool. This is about why simplification, not expansion, is often what actually creates growth.