Keeping Secrets Is a Loser Strategy in Service Businesses

This clip is from a talk I gave in 2017, but the idea has only become more relevant since.

In service businesses, keeping information hidden feels protective, but it usually creates friction, inconsistency, and slow execution. Real advantage comes from owning your process, sharing it clearly, and executing it better than anyone else.

Secrecy isn’t the moat. Execution is.