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Erik Devash
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Erik Devash
Work With Me
Work With Me
Cutting Isn’t the Risk. Not Reinvesting the Time Is.
Decision Making, Focus & Simplification Erik Devash 12/21/25 Decision Making, Focus & Simplification Erik Devash 12/21/25

Cutting Isn’t the Risk. Not Reinvesting the Time Is.

Many service business owners know they should cut low-margin work, but they don’t feel like they can afford to. This post looks at why cutting isn’t the real risk, and how failing to reinvest the freed-up time is what actually keeps businesses stuck.

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Having More Options Is the Problem (Not the Advantage)
Focus & Simplification, Decision Making Erik Devash 12/17/25 Focus & Simplification, Decision Making Erik Devash 12/17/25

Having More Options Is the Problem (Not the Advantage)

Many service business owners aren’t stuck because they lack options. They’re stuck because too many options compete for attention, slow decisions, and quietly add complexity.

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Working More Isn’t a Strategy for Service Business Owners
Decision Making, Operator Thinking Erik Devash 12/15/25 Decision Making, Operator Thinking Erik Devash 12/15/25

Working More Isn’t a Strategy for Service Business Owners

Many service business owners are working longer hours with the hope that it will pay off someday. This post looks at why that math often doesn’t work, and why cutting can be more powerful than adding.

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Addition by Subtraction: Why Most Service Businesses Don’t Need More Ideas
Focus & Simplification, Clarity Erik Devash 12/11/25 Focus & Simplification, Clarity Erik Devash 12/11/25

Addition by Subtraction: Why Most Service Businesses Don’t Need More Ideas

When a business wants to grow, the instinct is almost always to add. A new service, a new offer, another tool. This is about why simplification, not expansion, is often what actually creates growth.

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